We conducted a webinar on the most recently completed round of the world’s largest household panel survey, the Consumer Pyramids Household Survey. Kaushik Krishnan, Chief Economist and Mahesh Vyas, MD and CEO of CMIE talked about Wave 22 of the Consumer Pyramids Households Survey on Thursday, June 10 2021 to a live audience through both Zoom and YouTube. Over 350 unique viewers joined us for the presentation across both platforms.
What was presented?
Wave 22 of the Consumer Pyramids Household Survey was conducted from January 1, 2021 to April 30, 2021. Record-level data from Wave 22 was made available to subscribers on May 1, 2021. We discussed 3 stories about the data and 3 stories from the data of Wave 22.
Stories about the data of Wave 22
A larger sample: CPHS now has a household sample of over 176,000 households across the country. This is over 2,000 households higher than the sample size in Wave 21. We plan to continue to expand the CPHS sample in the ongoing Wave 23.
- A higher response rate: The response rate in Wave 22 was 73.44 percent. This is the highest it has been since the Covid-19 pandemic began. This also coincides with an increase in face-to-face interviews. 97.59 percent of all interviews in Wave 22 were conducted in person. Of the 26.66 percent of households that did not respond in Wave 22, the majority of them were not visited due to logistical and operational constraints. Household refusal to participate continues to remain low at just 1.46 percent.
- Well balanced survey execution: Accompanying the increased response rate, Wave 22 was a well balanced survey. We maintained our desired rural-urban balance and did well against the state-wise balance dictated by the survey. We have also checked for balance in terms of covering various income-, occupation- and education-groups in the survey. Though the survey design does not explicitly require balance among these groups, a well executed survey that claims to be representative of India, should do so. Comfortingly, we find that CPHS has maintained balance on all these groups in Wave 22.
Stories from the data of Wave 22
Depressed incomes: We showed evidence that while incomes have risen since the pandemic, the average monthly income for January 2021 for India households was still lower in nominal terms than its equivalent amount in January 2019.
- Weak consumer demand: We demonstrated that the increase in consumer demand that was seen shortly after the first lockdowns were lifted was short-lived. Consumer demand for durables has fallen across the board and continues to remain weak.
- Where you work matters: Looking at those people employed in companies, we show that the group that actually worked in an office was shielded from the lockdowns whereas the group that worked in non-office settings like factories or warehouses, suffered a decline in employment. Equally, agricultural employment increased to record levels and stays high despite the fact that the Jan-Apr wave of CPHS usually records lower levels of employment for farm-work.
Resources from the webinar
All the data used in preparing the stories about Wave 22 execution in this webinar can be accessed through our new online dashboard on real-time response-rates and statistics on survey execution. We have already started using this data to write detailed pieces on survey performance:
- Uniform response rates across occupation groups
- Skew in response rates by household incomes repaired
- Regional balance during disruptive times
- Wave 22 delivers more data in spite of lockdowns
All the data used preparing the stories from Wave 22 come from Consumer Pyramids dx, which can be subscribed to by anyone, anywhere in the world.